INNOVATION STATEMENT
It is my personal mission to find the magical space where solid strategy meets creative daring where great innovations are born.
PIVOTAL MOMENT
As I moved to the client side, I learned that finding the insight and optimizing the concept were just the beginning of the holistic process of innovation. I have found that often innovation does not fail because of weak ideas, but weak execution and ill-defined expectations. It is capability that more often drives innovation success, and one must learn to use their existing tools in new ways to drive reinvention.
INTERESTS
Transformation & challenging the status quo.
SUPERPOWERS
Listening & Empathy. Powerpoint Visual Ninja. Strategic Framing.