ALEXANDRA SUAREZ

Founder@ Lateral Strategy

INNOVATION STATEMENT

INNOVATION IS TO A COMPANY WHAT CREATIVITY IS TO AN INDIVIDUAL. NURTURE PEOPLE’S CREATIVE CONFIDENCE, ALLOW EXPERIMENTATION, LEARN AND UNLEARN, BECAUSE CREATIVITY CAN TRULY CHANGE THE WORLD.

 

PIVOTAL MOMENT

Studying different creative processes and innovation frameworks and discovering that many intuitive processes I did as a strategist and researcher in advertising were actually proven creative processes. Seeking discomfort as a way to build resiliency. Becoming aware of my biases.

INTERESTS

Continue to help others build their creative confidence. Social Innovation.

SUPERPOWERS

Listening, seeing beauty in others, plasticity, mindfulness, tackling problems by simplifying them.